Rumble (NASDAQ:RUM), a Nasdaq-listed video sharing platform, posted on its social media platform X (formerly known as Twitter), announcing the purchase of 188 BTC for $17.1 million, at an average price of $91,000 per BTC. This acquisition, revealed today, March 12, 2025, is in line with Rumble’s plan to adopt up to $20 million of its cash reserves to Bitcoin investments.
Rumble’s CEO Comments on the Move
CEO Chris Pavlovski emphasized the strategic importance of this decision, stating that holding Bitcoin could serve as a hedge against inflation and may protect the company from the dilution effects that are often associated with government-issued currencies and stated “As a leading video and cloud services platform for the crypto community, we are proud to officially hold Bitcoin as we continue to grow and engrain crypto into our company’s DNA.”
Rumble Started its BTC Reserve in January 2025
Rumble’s inclusion of Bitcoin as its treasury began in January 2025 when it first announced its intentions to invest in digital assets. The company actually plans to further integrate cryptocurrency into its operations by allowing content creators on its platform to receive payments in Bitcoins.
This strategic initiative may enhance the company’s appeal within the growing crypto community and will also position the video-sharing platform as a innovative player in the digital economy.
Rumble Buying the Dip
The timing of this recent purchase is noteworthy as the purchase has been made at a time when the price of the Bitcoin is low.
So practically, the company is buying the dip. This move indicates that the company has recognized the potential of Bitcoin as both an asset and a hedge against economic uncertainties.
At press time, the price of the Bitcoin token stands at $82,838.01 with a surge of 2.7% in the last 24 hours as per CoinGecko.
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