Hedera announced that Mondelēz International has joined the Hedera Council. The objective is to accelerate the adoption of decentralized ledger technology, digital transformation, and improving business efficiencies. The snack company is now tasked with developing an innovative DLT to drive digital transformation.
The technology will be based on Hedera to assist different segments of industries, including, but not limited to, supply chain management and customer experience.
Mondelēz International, through innovative DLT development and transformation, will strengthen the ability of customers to experience the said transformation. Technology will not just pertain to DLT; it will expand to Web3 and every other aspect of Web3. Moreover, innovation in customer engagement is on the agenda, pretty much on par with driving business efficiencies.
Xiang Xu from Mondelēz International has expressed excitement about their continued commitment to drive digital transformation via DLT. The Global COE Leader of Digital Strategy & BlockChain also said that it is compelling to see the potential that the association carries in solving retail industry challenges for consumer-packaged goods companies.
Bill Miller from the Hedera Council expressed an equal level of excitement. The Co-Chair of the Membership Committee said that they are excited to be able to amplify the voice of Mondelēz International towards spearheading business solutions that are relevant to the greater ecosystem of retail and CPG.
The development comes almost 20 days after Australian Payment Plus, also known as AP+, joined the Hedera Council. The objective is to facilitate safer payment options for customers in the digital economy.
May Lam, the Chief Information Officer of Australian Payments Plus, joined Xiang in recognizing the significance of DLTs in forthcoming groundbreaking solutions. They said that AP+ and other payment organizations can largely benefit from its transparent processing.
Moving forward, AP+ said that it is coming up with more initiatives in association with Hedera to explore the full potential of distributed ledger technology.
Both organizations joining the Hedera Council in less than a month have had a good impact on HBAR, the native token of Hedera. It is up by 4.20% in the last 30 days, listed at $0.08199 at the time of articulating this piece. It also reflects a surge of 5.885 in the last 7 days.
However, the token has slightly slipped by 0.45% in the last 24 hours. The 24-hour volume remains up by 6.32%.
Mondelēz International is identified as a multi-national food company. Several global brands hail from it, namely Oreo, LU, and Clif Bar, among others. It operates in over 80 countries and houses ~91,000 employees all over the world. This includes offices, factories, and R&D facilities.
The Hedera Council governs the Hedera network as more than 30 organizations oversee its movement.
Mondelēz International and Hedera will work to strengthen DLT and introduce innovative solutions to help drive customer engagement and business efficiency.
