Japanese investment firm Metaplanet has launched a social media campaign that will distribute Bitcoin-loaded Opendime devices to selected participants in Japan. The initiative forms part of a broader set of activities taking place around the company’s upcoming annual shareholder meeting.
The campaign will distribute 20 Opendime devices, each loaded with 0.001 BTC. At current prices, the amount is worth roughly ¥14,000, although the exact yen value will depend on Bitcoin’s market price at the time the rewards are granted. The campaign runs from March 12, 2026, to March 25, 2026 (23:59 Japan time).
Campaign Details
To participate in the campaign, users must follow three social media accounts, Metaplanet, BitcoinJP, and Bitcoin Magazine Japan and repost the campaign announcement. Winners will be selected through a lottery after the campaign period ends. According to the announced rules, participants must still be following the accounts at the time of the draw.
The company also stated that multiple account entries will be invalid, and the campaign is limited to residents of Japan. Opendime devices are physical USB devices designed to hold Bitcoin and allow users to transfer it in a way similar to physical cash. Each device can store a fixed amount of Bitcoin until it is redeemed by the holder.
Bitcoin Lottery
Metaplanet CEO Simon Gerovich shared another update, mentioning a total of 0.3350 BTC will be distributed through a lottery among more than 400 shareholders attending the meeting in person. Alongside the Bitcoin rewards, the company has announced several other incentives for shareholders. These include merchandise discounts, limited-edition stickers, reward points for registered shareholders, and digital gift card rewards distributed through a lottery.
Metaplanet’s 27th annual general shareholder meeting is scheduled to take place on March 25, 2026. Shareholders must have held company shares as of December 31, 2025, to be eligible to attend. The meeting will also be available for live viewing through the company’s shareholder portal, although voting rights cannot be exercised through the livestream.
Expansion of Metaplanet’s Bitcoin Strategy
The company recently announced the launch of two new subsidiaries aimed at building infrastructure and financial services related to Bitcoin. According to CryptoNewsZ, Metaplanet Ventures Inc., one of the company’s latest Bitcoin finance strategy arms, will operate in Japan and focus on investing in startups that develop services linked to the Bitcoin economy. The venture arm plans to allocate about ¥4 billion (around $26.7 million) over the coming years.
These investments will target sectors such as lending platforms, custody services, settlement systems, derivatives infrastructure, stablecoins, and compliance tools. Metaplanet Ventures also plans to establish an incubator program that will support early-stage startups working on Bitcoin and blockchain-based financial services. In addition to startup investments, the venture unit will offer grants to developers, researchers, and educators working on open-source Bitcoin-related technology.
Asset Management Arm
Alongside the venture arm, the company has also launched Metaplanet Asset Management Inc., which will operate from Miami, United States. This entity will focus on developing financial products connected to Bitcoin capital markets. The company plans to explore strategies involving yield generation, equity exposure, credit products, and volatility-based instruments.
The platform may also introduce index products that track companies holding Bitcoin on their balance sheets. In addition, advisory services may be offered to corporations exploring Bitcoin treasury strategies. Both subsidiaries were established in March 2026 and will be funded using cash flow generated from Metaplanet’s Bitcoin treasury operations.
