Cryptocurrency News

Kraken Crypto Exchange Steals a Sony Studio Head for Marketing Push


Kraken, one in every of the most important U.S.-based crypto exchanges with daily volume of around $100 million, has employed a Hollywood veteran to be its 1st chief promoting officer.

Matt Mason spent the last four years because the studio head delineated on his LinkedIn page as AN “innovation lab” in l. a. funded by Sony footage. He left that job last month to require the recently created position at Kraken.

“Building out the promoting perform at Kraken may be a vital next step for the United States as we tend to still grow our business and expand our product providing. Matt may be a promoting veteran, able to push the United States into hyper-speed,” the San Francisco-based exchange aforesaid during a weblog post.

Before 1-800-N0TH1NG, whose main product was a mobile app game supported user-generated video, Mason spent virtually four years at the file-sharing computer code firm BitTorrent, last as the chief content officer. he’s conjointly AN author of “The Pirate’s Dilemma” on however contemporaries has modified laissez-faire economy and society.

According to Kraken, Mason began his career as a “pirate radio and club DJ in London” and worked at corporations like Warner Music, Saatchi & Saatchi, and Mediacom.

Answering CoinDesk’s question concerning his call to maneuver into the crypto trade, Mason said: “I’ve been interested and concerned in distributed technology for a lot of my career, and there isn’t a more robust complete within the crypto area than Kraken. I’m implausibly grateful I purchase to figure with this superb cluster of individuals.”

Kraken has created another vital addition to its government team over the last year.

Last April, Steve Hunt, former technology chief at Jump mercantilism and nihilist Sachs, joined Kraken as a vice chairman of engineering, followed by Lord Nelson Minier, AN ex-Credit Switzerland monger UN agency became a head of over-the-counter (OTC) sales and mercantilism, and Mary letter of the alphabet the United States President from the house Bryan Cave, as a general counsel.

Binance has completed many strategic funding rounds from corporations like Temasek to focus on specific markets.

Four months agone, Binance reportedly received AN covert quantity in investment by Temasek to launch a fiat-to-crypto exchange in Singapore.

With many active users, a global market, and strategic investors on board, Kraken, Coinbase, and Binance became the massive 3 cryptocurrency exchanges within the world market.

Since their beginning, all 3 Bitcoin exchanges have centered on security and capitalist protection over alternative areas.

Coinbase and Kraken have established trade standards for security since the first days of the cryptocurrency sector, and Binance has considerably improved the transparency and communication between exchanges and their users.

Similarly, the 3 deals, Tiger Global’s investment in Coinbase, Binance’s Temasek-led funding spherical, and Kraken’s $4 billion valuations, have all come back throughout arguably the worst market within the sector’s 10-year history.

Bob Zagotta, the former administrator at CME cluster and senior deviser at the broker Gallagher, joined Kraken in June as a head of business operations and strategy. of these jobs were recently created likewise.

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