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Dunamu (Upbit) and Naver Pay Partner to Launch KRW Stablecoin Initiative

Dunamu, Naver Pay Launch KRW Stablecoin Partnership Move

Written byMaxwell Mutuma
Edited by Niharika Deshpande
July 1, 2025
in Cryptocurrency News
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  • Upbit and Naver Pay collaborate to issue KRW stablecoin.
  • Stablecoin targets domestic payments and cross-border financial transactions.
  • Government support boosts South Korea’s blockchain and fintech innovation drive.

South Korea’s leading crypto exchange, Upbit, has entered a strategic partnership with fintech platform Naver Pay to launch a KRW stablecoin. This initiative aims to create a Korean won-pegged digital currency designed to streamline online transactions and support cross-border payments.

South Korean Giants Join Forces to Launch KRW Stablecoin Initiative

Announced on July 1, this joint project comes as South Korea strengthens its regulatory stance on digital assets. Recent legislative developments have encouraged private companies to explore stablecoin issuance, especially those backed by the national currency. 

In response, Upbit and Naver Pay have aligned their resources to deliver a compliant and efficient solution.

According to industry insiders, this new digital asset will be fully backed by fiat reserves. It is intended to act as a bridge between traditional financial systems and the evolving blockchain economy. The stablecoin will be developed for wide use across digital platforms, including retail payments and remittances.

KRW Stablecoin Set to Modernize Payment Ecosystem

The planned KRW stablecoin is expected to simplify domestic payments and reduce reliance on traditional banking infrastructure. Both companies see the token as a foundation for next-generation financial tools that are faster, cheaper, and more transparent.

The stablecoin will allow users to transact directly on-chain, potentially eliminating the delays and fees tied to conventional transfers. With Korea’s strong fintech adoption, the currency may quickly integrate with mobile payment apps, e-commerce platforms, and peer-to-peer services.

Government backing plays a key role in the momentum. President Lee Jae-myung recently pledged to support stablecoins pegged to the Korean won. His administration has emphasized the importance of local innovation before foreign USD-backed tokens dominate the market.

Surging Interest and Industry Support Drive Stablecoin Growth

South Korea is one of the world’s most crypto-active markets. Data shows that over a quarter of its population aged 20 to 50 currently holds digital assets. 

Among them, nearly 70% are open to purchasing more, signaling strong demand for regulated products like stablecoins.

In response, major financial institutions such as KB Kookmin, Shinhan, and Citibank Korea are also exploring stablecoin initiatives. This growing involvement from both tech and banking sectors underlines the country’s commitment to blockchain-powered finance.

With regulatory green lights and powerful industry players on board, the KRW stablecoin project by Upbit and Naver Pay could become a cornerstone of Korea’s digital financial future.

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Maxwell Mutuma

Maxwell Mutuma

Maxwell Mutuma is a crypto journalist at NameCoinNews, with over five years of experience in digital media and Web3 reporting. Since turning his focus to crypto in 2020, he has covered articles around blockchain infrastructure, DeFi protocols, exchange developments, and the broader decentralization movement. Maxwell's work is driven by a long-held conviction that decentralised technology represents a genuinely transformative force. He brings that perspective to his coverage of on-chain developments, regulatory shifts, and the global adoption of Bitcoin and digital assets.

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