What to Know
- Trump-linked tokens surged in 2025, with MAGA up 1,300% and $TRUMP hitting $27B in value.
- Trump’s DeFi project launched with 24.67B tokens, $4.5B daily trading, and Binance listing.
- Some tokens, like $MELANIA, plunged over 98%, raising questions about ethics and volatility.
Crypto markets are heating up with a wave of political-themed tokens cashing in on big personalities. In this trend, known as “PolitiFi tokens,” Donald Trump-related coins like MAGA, TRUMP token, and his family-backed World Liberty Financial (WLFI) are grabbing headlines and wallets. These PolitiFi coins started gaining steam after the 2024 U.S. elections, but really took off after Trump’s win and inauguration in January 2025. The total value of these coins hit over $7.6 billion, with Trump-themed ones making up most of it.
MAGA and $TRUMP: Meme Culture Meets Crypto
MAGA and $TRUMP are two of the most talked-about Trump tokens. They are both based on memes and political branding. MAGA is an Ethereum-based token that combines Trump’s slogan “Make America Great Again” with speculative trading. It’s not officially connected to Trump, but people buy it for potential gains and sometimes just for the irony. Part of the money from sales goes to good causes, like helping homeless veterans and fighting child trafficking. Since the start of 2025, MAGA’s price has climbed over 1,300% in some reports, turning small investments into big wins for early buyers.
Meanwhile, $TRUMP, launched on the Solana blockchain in January 2025, made a massive splash. Around 200 million tokens were released in its initial offering, while Trump-owned entities controlled the rest. Within hours, the token’s total market value surged past $27 billion, bringing huge profits to the Trump family.
Supporters say it’s a way to back his ideas while possibly making money. Predictions suggest it could hit $300 per coin by 2030, but that’s just based on trends. The token’s price has been wild, jumping with events like Trump’s interviews or endorsements from big names like Elon Musk.
WLFI: Trump’s DeFi Project Goes Live
WLFI (World Liberty Financial), is directly connected to the Trump family. At its launch, it had a huge circulating supply of about 24.67 billion tokens, with portions allocated to the ecosystem, Alt5 Sigma Corporation, marketing, liquidity, and public sale participants. Remaining tokens are locked under vesting schedules.
Binance became the first major exchange to list WLFI today, offering spot pairs like WLFI/USDT and WLFI/USDC, complete with a “seed tag” warning to highlight high risk. On the derivatives front, activity is soaring. Open interest in WLFI contracts neared $1 billion, and trading volume spiked over 535%, reaching $4.5 billion. World Liberty Financial is forming a $1.5 billion crypto treasury via a stake in publicly traded Alt5 Sigma. This setup gives the Trump family vast control over token supply and raises ethical questions.
Memecoin Fallout
Not all Trump-themed tokens are doing well, even though they got a lot of attention at first. The original $TRUMP token has lost about 88% of its value, and the $MELANIA token, which is named after the First Lady, has lost more than 98% of its value. Many people who bought or invested early made a lot of money, but people who came in later lost a lot.
These big losses have led to criticism from ethics experts and regulators. There are still worries about conflicts of interest and a lack of openness, especially since the Trump family is so involved in these businesses.
People have noticed the march of Trump tokens. California Governor Gavin Newsom recently made fun of the Trump crypto trend by making fun of it with his own parody memecoin, which he called “Trump Corruption Coin.”
Final Thoughts
The rise of these PolitiFi coins shows how politics and digital investing are coming together. They’re not just about money; they’re a way for people to have fun with politics through memes and online groups.
Trump’s push for friendlier rules on digital money has helped, bringing in more regular people and big investors. But things aren’t always going well. These coins can lose value just as fast as they gain it, tied to news cycles and moods. Critics are worried about conflicts because Trump makes money from them while he’s in office. Buyers should be careful, do their homework, and only risk what they can afford to lose.
