Binance Alpha, the pre-selected token listing platform operated by cryptocurrency exchange Binance, has officially listed and launched three Broccoli ($BROCCOLI) tokens, these memecoins are built on the BNB chain and have been inspired by Changpeng Zhao’s dog named Broccoli. This listing announcement on Wednesday, February 19, 2025, has created abuzz within the crypto community.
Since the reveal of the dog’s name, a hundreds of tokens have been created on various blockchains. These memecoins have collectively collected over $2 billion in combined market value across various blockchains. Wu Blockchain confirmed that three tokens with the following addresses have been listed on Binance Alpha. The three token addresses are as below and all three of them have been build on the BNB Chain Ecosystem.
- 0x23d3f4eaaa515403c6765bb623f287a8cca28f2b – The memecoin has experienced a surge of 169% in the past hour as per CoinGecko.
- 0x6d5ad1592ed9d6d1df9b93c793ab759573ed6714 – The memecoin has experienced a dip of 18% in the past hour as per CoinGecko. The dip is expected to decrease and price surge is expected within few hours.
- 0x12b4356c65340fb02cdff01293f95febb1512f3b – The memecoin has experienced a surge of over 250% in the last 24 hours as per CoinGecko.
Following the announcement, the price of token is expected to rise and significant surges can be seen for all three of these memecoins in the next few hours.
Binance Alpha’s Role in Memecoin Trends
Binance Alpha is a program that has been designed to figure out tokens that have strong community backing and has cited “$BROCCOLI’s” organic social momentum as a key listing factor for this specific tokens. The platform aims to enhance transparency in token listings, though critics argue that this risks legitimizing highly speculative assets. This is followed by Binance’s accidential boost of another memecoin, Test (TST), which rallied about 300% after CZ humorously endorsed a tutorial token created by the BNB Chain team.
Market Impact of $BROCCOLI listing and Risks
The Broccoli phenonmenon indicates that the memecoin influence is growing day by day and at present, it represents 10-15% of total crypto trading volume as per CoinGecko. However, analyst warn of risk as 70% of these memecoin tokens have been nothing but rug pulls or were running without an verified contracts and only 5% sustained valuation beyond 48 hours.
CZ has repeatedly clarified that he is not affiliated to any of projects as he believes that memecoins are community driven projects. “I am not launching any coins- focus on building real products.” said CZ on X.
The selected tokens have drawn attention as it has a strong backing from Binance Alpha but with memecoins long-term sustainability is always a question.
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