- World Liberty Financial seeks $1.5 billion via a Nasdaq-listed treasury to store WLFI tokens and expand institutional investment reach.
- The strategy mirrors successful crypto treasury models, particularly that of Strategy, formerly MicroStrategy.
- Tokenization trends could intensify competition between Wall Street and blockchain-based trading platforms.
World Liberty Financial is also proceeding with the launch of a Nasdaq-listed business with its WLFI tokens and cash reserves. This initiative would help the Trump family-backed crypto venture raise about 1.5 billion dollars.
Now, as sources who know about this matter confirmed, negotiations with bigger investors in technology and cryptocurrency are going fast. The deal has not yet been sorted out structurally, but there are significant indications that the listing will be conducted on a shell company that is already listed.
According to Bloomberg, Trump family-backed World Liberty Financial plans to establish a publicly listed company to hold its WLFI tokens, with a fundraising target of about $1.5 billion. The deal structure is still being finalized, and the firm has approached major investors in…
— Wu Blockchain (@WuBlockchain) August 9, 2025
It is a strategy that high-profile digital-asset treasuries adopt when they have prominent cryptocurrency positions. Companies that have opted to use this structure have raised about 79 billion this year to purchase Bitcoins.
Trump-backed firm eyes ambitious token strategy
Established in 2024, the company launched a crypto-lending mobile app and introduced USD1, a stablecoin based on the U.S. dollar. Two open WLFI coin sales have already earned the company about 550 million dollars.
The person named as a co-founder emeritus on the company website, Donald Trump, divulged that he had earned $57.4 million as a result of selling tokens in the year 2025. In his publicly disclosed filings, he owned 15.75 billion WLFI governance tokens.
Notable investors include Tron founder Justin Sun, who purchased two billion WLFI tokens at a price worth $30 million, and Web3Port, which submitted an investment of $10 million earlier this year. The future public corporation plans to increase the liquidity of its tokens and develop its institutional investor base.
World Liberty Financial Follows Proven Crypto Treasury Path
The scheme is similar to approaches at firms such as Strategy, formerly MicroStrategy, which in 2020 became a Bitcoin endowment corporation. This action helped it gather more than $72 billion worth of Bitcoin, putting its market capitalization at almost $113 billion.
A number of firms within various industries, including hospitality and blockchain, have also followed suit with similar treasury solutions to other cryptocurrencies. According to analysts, the attraction is that it will give conventional investors exposure to digital assets in the form of stock without purchasing tokens.
Nevertheless, the more illiquid tokens such as WLFI are, the greater their volatility risk becomes. Going public would address concerns relating to transparency; however, it would also expose them to more regulatory scrutiny by the U.S. financial authorities.
Tokenization ambitions spark Wall Street showdown
The government treasury project follows a time when the large crypto exchanges expand into the equity market of 62 trillion dollars. Platforms like Coinbase and Robinhood are emerging, and they are developing tokenized representations of major U.S. stocks to be traded instantly around the clock worldwide.
This initiative has the potential to transform the securities exchange and meet strong opposition from the conventional Wall Street financial institutions. The industry groups are asking regulators to make sure that tokenized stocks have the same compliance standards as traditional equity. Assuming it goes well, the move would place the Trump-tied company in the middle of two financial revolutions: macro crypto treasuries and blockchain-based equity trading. It will determine the success based on the interest of investors, regulatory permission, and competition from established finance.
