- Trump Media diversifies crypto ETF with five major digital assets.
- Regulatory climate eases under Trump, encouraging crypto investment products.
- ETF approval would boost Trump Media’s digital finance ambitions.
Trump Media & Technology Group has taken another step into the cryptocurrency market, filing with the U.S. Securities and Exchange Commission to launch a new exchange-traded fund. The proposed ETF, named the “Truth Social Crypto Blue Chip ETF,” aims to track the performance of leading digital assets and provide investors with easier access to crypto exposure through traditional markets.
Trump Media Expands into Crypto Investments
According to the filing submitted on Tuesday, the ETF will directly hold a portfolio of five digital currencies. The breakdown includes 70% in Bitcoin, 15% in Ethereum, 8% in Solana, 5% in Ripple’s XRP, and 2% in Cronos, a token developed by Crypto.com. The platform will also serve as the ETF’s digital custodian, according to the company.
New filing for the Truth Social Crypto Blue Chip ETF, which will be a spot crypto basket holding Bitcoin, Ether, Solana, XRP and Cronos pic.twitter.com/Bs0cEGNbdb
— Eric Balchunas (@EricBalchunas) July 8, 2025
The ETF, if approved, would be Trump Media’s second attempt to enter the crypto ETF space. A previously announced plan focused only on Bitcoin and Ethereum has not yet materialized. It remains unclear whether that offering is still in development or has been replaced by this broader initiative.
Regulatory Landscape Shifts Under Trump Administration
This move comes at a time when the regulatory climate for digital assets in the U.S. appears to be easing. New guidelines released by the SEC last week indicate a more favorable stance toward crypto-focused investment products. Several enforcement actions against blockchain companies have been suspended or dropped in recent months.
The announcement also comes amid growing competition in the crypto ETF market. More than 10 Bitcoin-based ETFs are currently trading, with BlackRock’s iShares Bitcoin Trust recently surpassing 700,000 BTC in assets under management.
Trump, once a vocal critic of Bitcoin, has since changed his tone. His administration has embraced blockchain innovation and digital asset adoption, including efforts to attract crypto companies to operate within U.S. borders. Critics, however, have voiced concerns over potential conflicts of interest involving the Trump family’s private crypto ventures and political influence.
At a recent press conference, President Trump defended the administration’s crypto policies and denied any impropriety. He reiterated his goal of positioning the United States as a global leader in the digital asset economy.
If approved, the Truth Social Crypto Blue Chip ETF could launch later this year, further cementing Trump Media’s ambitions in the evolving digital finance space.
