Smarter Web Company has successfully raised £17.5 million through a new share issuance to institutional investors. The web services and digital marketing firm, listed in the UK, sold 5,947,099 shares at £2.95 each, matching its market close on July 17. These shares, which carry full voting rights and dividend access, will begin trading on July 23.
The firm will apply the capital to grow its Bitcoin treasury to promote business growth. It is based on a two-fold strategy: enhancement of long-term digital asset-holding and expansion of its service provision.
This raise follows a series of significant Bitcoin acquisitions by the company during July, indicating an aggressive treasury strategy.
Smarter Web Builds Position Among Institutional Bitcoin Holders
In recent weeks, Smarter Web acquired 325 BTC at an average price of £83,525 on July 16. This purchase came shortly after buying 275 BTC at $108,182 per coin. The company now holds 1,600 BTC, placing it within the top 25 institutional holders globally.
Since launching its Bitcoin treasury strategy in April, Smarter Web has made consistent acquisitions. These are part of its 10-Year Plan, in which it incorporates Bitcoin to its long-term financial plan. The company launched BTC Yield, a measure of Bitcoin holdings to total shares. This benchmark is useful for seeing how much Bitcoin affects shareholder value.
The Smarter Web Company (#SWC $TSWCF $3M8.F) RNS Announcement: Result Of Accelerated Bookbuild Raising in Total Approx. £17.5 Million.
With a high level of demand the Bookbuild has raised £17,543,942, through the issue of a total of 5,947,099 new ordinary shares at £2.95 per…
— The Smarter Web Company (@smarterwebuk) July 18, 2025
Despite its crypto focus, the company maintains its identity as a web service provider, not a digital asset fund. Smarter Web has also accepted Bitcoin as a payment method since 2023, reinforcing its support for digital currency use in business.
New Capital to Drive Growth and Strategic Acquisition
While expanding its Bitcoin portfolio, Smarter Web also plans to invest in its core services and strategic acquisitions. Management stated that only businesses offering complementary services or valuable client bases will be considered. The timing and strategic alignment of acquisitions will be key factors in the company’s selection process.
Its capital injection strengthens its treasury position and facilitates a scalable growth, as well as a long-term value creation. Smarter Web is still out innovating, advocating the traditional corporate growth alongside future-oriented financial approach.
The company’s fundraising approach reflects a broader trend. Other firms, including American Bitcoin and Metaplanet, are also increasing their Bitcoin holdings through major capital raises. The growing interest in digital currency as part of business strategy highlights the shifting financial landscape.
Smarter Web will focus on growing its operations and assets in equal measure to be able to be the leading market leader in the long run.
