Key Highlights
- Safety Shot invested $55 million in BONK, acquiring over 2.5% of its total supply
- The investment shows the latest trend where public companies like CleanCore and GD Culture
- In August, the company’s stock plunged by 50% after it announced the BONK acquisition
Safety Shot, known for its beverage that claims to reduce blood alcohol levels, announced that it had purchased 228.9 billion BONK tokens, acquiring over 2.5% of the entire circulating supply.
INTEL: Safety Shot (Nasdaq: $SHOT) secures 228.9B $BONK (~$55M, 2.5% supply) with plans to deploy across Solana DeFi via staking, liquidity, and yield strategies
— Solid Intel 📡 (@solidintel_x) September 11, 2025
Safety Shot, a Nasdaq-listed wellness drink company, has invested $55 million in BONK, a popular dog-themed memecoin. With this investment, the company is joining the bandwagon of new trends to acquire cryptocurrency. This investment has sparked both fascination and alarm on Wall Street.
In the official announcement, the company stated that, “BONK Holdings has aggressively built its treasury through two previous raises and an additional $5 million purchase executed in partnership with FalconX . BONK Holdings has acquired 228,908,284,661 $BONK at an average cost of 0.00002184. With these acquisitions, the Company now holds over 2.5% of the total circulating supply of BONK , valued at approximately $55 million.”
This announcement shows the latest trend of memecoin adoption by a public company. It also highlights a growing and highly controversial trend of firms treating volatile internet jokes as serious treasury assets.
The company did not stop there, as it also secured a 10% revenue share in BONK’s launchpad platform. The company also announced plans to change its stock ticker symbol to $BNKK to fully align itself with the memecoin.
Safety Shot is financing the purchase by issuing $35 million in convertible preferred shares to secure an initial $25 million in BONK tokens.
The revenue-sharing agreement with BONK.fun, a Solana-based launchpad that generated a substantial $35 million in user fees just in July 2025. The company plans to reinvest 90% of this revenue back into buying more memecoins, a strategy that aims to create a self-sustaining acquisition loop.
The company’s CEO, Jarrett Boon, said, “The formation of BONK Holdings and our strategic partnership with FalconX are pivotal steps in our mission to build the premier, publicly traded vehicle for the BONK ecosystem. We are aggressively accumulating a significant position in what we believe is a top-tier digital asset. The fact that our current digital and cash assets alone are valued above our entire market cap highlights the tremendous and currently unrecognized value of our Sure Shot and Yerbaé brands.”
Safety Shot Stocks Plunge 50% Following $25M BONK Treasury Buy
Despite the company being debt-free and holding over $15 million in cash, its stock price immediately collapsed, falling 50% in after-hours trading last month after it made its initial announcement.
Investors appeared overwhelmingly skeptical of a wellness company staking its future on a digital asset known for its wild price swings and origins as an internet joke.
Mitchell Rudy (a.k.a. Nom), a BONK core contributor and key strategic advisor, said: “Our primary mission is to unlock the intrinsic value of this company for our shareholders. Our goal is not just to realize this immediate value, but to find new and creative ways to leverage our BONK treasury into new revenue streams for the future.”
Memecoin Acquisition Fever Hits Institutions
Other companies are also diving into the memecoin trend, moving beyond established cryptocurrencies like Bitcoin and Ethereum.
For example, CleanCore Solutions, which makes eco-friendly cleaning products, recently announced a $10 million allocation to a portfolio of memecoins, including Dogecoin and Floki.
GD Culture Group, a livestreaming firm, also disclosed plans to raise up to $300 million for a crypto treasury that includes the TRUMP memecoin.
However, there are a lot of experts who are raising questions on this acquisition. While some analysts see it as an innovative, if risky, way for companies to engage with new digital communities and tap into viral marketing potential.
On the other hand, some experts warn that it is a dangerous gamble that puts shareholder value at the mercy of extreme speculation.
They point to the fact that a large portion of BONK’s supply is controlled by a small group of early insiders. This could also create potential manipulation risks, which the community has witnessed many times in memecoin projects.
Also Read: Is BONK Price Ready To Blast Off? Bullish Indicators Signal 200% Surge
