Key Highlights
- Latin America’s largest Bitcoin treasury company made history by becoming the first pure-play Bitcoin treasury firm to list on Brazil’s B3 stock exchange
- The company holds 3,675 BTC and plans to use 80% of future capital to buy more
- OranjeBTC’s debut comes after Strategy’s recent rejection from the S&P 500 index
On October 7, OranjeBTC, a leading South African Bitcoin treasury company, started trading on Brazil’s main stock exchange, B3.
We’re officially public. 🇧🇷
OranjeBTC is now listed on B3, Brazil’s stock exchange. Built in Brazil, made for the world — accelerating Bitcoin adoption across Latin America.
A new era begins. 🍊#Bitcoin #OranjeBTC #B3 pic.twitter.com/Kwv9vdeICr
— OranjeBTC (@ORANJEBTC) October 7, 2025
This announcement is seen as a historic moment for South America’s financial technology scene. The São Paulo-based firm currently owns 3,675 Bitcoin, worth $447.67 million, according to BitcoinTreasuries.net. The company entered the public market through a reverse merger with a listed education company named Integras.
This clever strategy allowed OranjeBTC to avoid the long and complex process of a traditional initial public offering. This helped the company to speed up its arrival on the stock market.
The company is supported by well-known investors, including the Winklevoss twins, who founded the popular cryptocurrency exchange, Gemini. OranjeBTC is aiming to focus solely on Bitcoin treasury management, directly competing with the local fintech leader, Méliuz, which holds a smaller reserve of 604 Bitcoin.
Eduardo Mendes, the founder of OranjeBTC, established the company in 2023. It quickly built its large Bitcoin holding through smart purchases and loans, benefiting from Bitcoin’s price rising 92.50% this year to reach $126,00 per coin.
OranjeBTC Follows New Corporate Strategy of Bitcoin Treasury
The business model of OranjeBTC follows a roadmap first popularized by the American company Strategy. Often called the “Saylor strategy”, this plan involves companies using their cash reserves to invest in and HODL Bitcoin as a primary treasury asset.
The goal is to protect wealth from inflation and the decreasing value of traditional money. OranjeBTC has announced it plans to use 80% of any future money it raises to buy more Bitcoin. The rest will be invested in building blockchain technology infrastructure across Latin America.
Trading on the B3 exchange under the ticker symbol ORJB3, the company’s shares began at $8.10 USD.
Like any other country, the popularity of the cryptocurrency comes in part from Brazil’s large community of cryptocurrency users, which is estimated to include 15 million people. Brazil’s securities regulator, the CVM, approved the listing without delay.
This shows that the country’s forward-thinking approach to digital assets follows new laws passed in 2022 that officially recognize cryptocurrencies as financial securities.
Growing Global Trend Faces a Major Test
OranjeBTC’s successful listing is part of a much larger worldwide movement. Companies everywhere are now trying to get listed on major stock exchanges to raise money from the public to buy Bitcoin.
In the United States, the Strategy began this trend starting in 2020. In Europe, Bitcoin Group SE trades in Frankfurt and holds over 3,605 Bitcoin. Similar companies have emerged in Asia, such as Japan’s Metaplanet.
This boom was helped by a 2023 accounting rule change in the U.S. that allows companies to show the rising value of their Bitcoin holdings on their balance sheets, which makes their stocks more attractive to investors.
However, this latest trend recently also faced major resistance from Wall Street.
Strategy was unexpectedly not added to the prestigious S&P 500 index. Despite being large enough to qualify, the index committee selected the trading platform Robinhood instead.
The news also caused Strategy’s stock to fall, wiping away $4 billion in value and causing a smaller dip in the price of Bitcoin itself. The decision was a major disappointment for supporters of cryptocurrency.
Being included in the S&P 500 would have brought billions of dollars from investment funds into the company, creating huge new demand for Bitcoin exposure.
Recently, Founder Eduardo Mendes has revealed his plan to grow the company’s Bitcoin reserve to 10,000 by 2027 and is exploring ways to use artificial intelligence to generate more value from its holdings.
For now, the company’s debut is a powerful symbol of Latin America’s rapid adoption of digital currencies, with Brazil leading the region by holding an estimated one percent of all the Bitcoin in the world.
