- Verb Technology’s $558M investment makes the firm the first publicly traded Toncoin treasury reserve.
- TSC seeks to use the TON integration in Telegram’s expanding ecosystem.
- Having a new name promotes the growing institutional confidence in blockchain-based treasury models.
LAS VEGAS, August 4, 2025 Verb Technology (Nasdaq: VERB) has officially announced a game-changer-transformative $558 million privately shot placement. The capital will power its transformation into the first publicly traded treasury firm in the world, TON Strategy Co. (TSC), the treasury firm of the native token of The Open Network blockchain, Toncoin ($TON).
Verb Technology (Nasdaq: VERB) announced a $558M private placement to launch the first publicly listed Toncoin (TON) treasury strategy company, rebranding as TON Strategy Co. (TSC). Led by Kingsway Capital, the deal attracted 110+ institutional and crypto-native investors.…
— Wu Blockchain (@WuBlockchain) August 4, 2025
The investment raised over 110 crypto-native and institutional investors, headed by Kingsway Capital. Among them are Blockchain.com, Vy Capital, Ribbit Capital, Animoca, Kraken, and so on. The acquisition, which is supposed to be completed by August 7, will see the business emerge as one of the largest owners of Toncoin.
TSC Launch to Back Telegram Ecosystem
The private deal involved selling 58.7 million shares at $9.51 apiece, the same as Verb Technology was trading at the close of the market on August 1. After the deal has been settled, most of the funds will be spent on purchasing Toncoin. The firm will use Toncoin as its fundamental treasury reserve asset.
Such strategic rebranding indicates the increasing interest of investors in blockchain infrastructure related to mainstream platforms. Telegram, which now has a close affiliation with TON, has turned it into an exclusive blockchain of its whole creator economy. Recently, the platform initiated the use of TON Wallet directly via its interface to U.S. users, which can be regarded as a fuel element in TON’s growth.
Manuel Stotz, the incoming Executive Chairman of the company, cited as the head of Kingsway Capital and TON Foundation, also pointed to long-term holding vehicles as the best option for TON. Through staking ability, the new treasury-based company plans to achieve a consistent yield and capital growth.
Experienced Team to Steer Treasury Plans
The new leadership of TSC is vastly experienced in finance and crypto. Its CEO will be Veronika Kapustina, a former Senior Advisor to the TON Foundation. CFO Sarah Olsen was formerly at Onyx and Europa Partners, JP Morgan. Peter Smith, the CEO of Blockchain.com, will serve as a special advisor.
Kingsway Capital led the transaction, and Cohen & Company Capital Markets was the sole placement agent. Reed Smith LLP, Perkins Coie LLP, Morgan Lewis, and Brownstein Hyatt Farber Schreck acted as legal counsel.
This will make TSC a leading institutional owner of Toncoin that will occupy a 5 percent market value share of the month. Approximately 77% of the raised money will form a system used to acquire TON and other treasury activities.
Public Trading Continues During Transition
During the change of name, the company shall maintain the stocks and keep them on Nasdaq using a ticker called VERB. The August 7 closing should result in formal changes to treasury composition, governance, and asset deployment.
As the crypto treasury model is scaled, TSC will continue to enjoy absolute transparency and compliance with regulations. The current track of AI-powered social commerce business in the company, under MARKET.live and LyveCom, will exist as a parallel business unit. This twofold strategy framework enables TSC to unite elevated-advancement cash in enrolled crypto with a developed AI trade infrastructure.
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