Key Highlights:
- Momentum (MMT) surged more than 150% after debuting on 10+ top exchanges, including Binance and Bithumb.
- Binance has launched a promotional campaign to increase the visibility of the token.
- Only 20.4% of the tokens are circulating, upcoming unlocks raises concerns about volatility and profit taking.
MMT token which was recently launched has recorded an exceptional market debut this week as it went live across more than ten major centralized exchanges, including Binance, Gate.io, and South Korea’s Bithumb and Upbit. Since the multi-exchange listing was coordinated, the listing that took place on November 4, 2025, triggered immediate price action and a sharp inflow of liquidity, which pushed the price of MMT soaring high.
According to the market data, the price of the Momentum token surged more than 150% today within the last 24-hours. At press time, the price of the token stands at $1.44 with a surge of 187.43% in the last 24 hours as per CoinMarketCap. The price of the Momentum token even reached an all-time high (ATH) of $4.16 earlier today, November 5, 2025.
Multi-Exchange Launch Amplifies Korean Retail Access
As the Momentum token has been listed on various exchanges throughout the world, the visibility of the token has increased significantly.
Since the Momentum token is listed on Bithumb and Upbit, it opens doors for Asia’s most active retail communities. Moreover, it has been observed that Korean traders are known to drive significant price momentums following any high-profile listings. This phenomenon is actually referred to as the “Korea premium”. Early post-listing data suggest that KRW-based volumes contributed a huge amount to the initial buying frenzy.
These listings have made things easier for the people to trade MMT and has allowed traders to take advantage of the price difference between the exchanges. As more people trade the token, the more orders come in, the price will become clearer. To stay stable even if the hype ends, analysts believe, Momentum will have to keep daily trading volume above $1 billion.
Even though the price of the token is surging at a great pace, analysts and market watchers, however, warn that such activity often accelerates volatility once speculative traders start taking profits. This situation is highly possible as the entire crypto market is crashing at the moment. The market cap of the entire crypto market in the last 24 hours has been down by 2.34% and stands at $3.38 trillion as of now.
Binance Campaign Drives Speculation
Along with MMT’s debut on several exchanges, the token received an additional push through Binance. The exchange rolled out a large-scale promotional campaign, which is offering 2 million MMT tokens (worth approximately $2.46 million at the current prices) for trading, deposits and referral activities. The program is being executed from November 4-18, and the main purpose of this campaign is to bring in users and encourage active participation across the platform’s freshly opened MMT/USDT pairs.
Introducing Momentum (MMT) on Binance Spot!
Trade on #Binance Spot and grab your share of the 2,000,000 @MMTFinance MMT token voucher prize pool!
Don’t miss out → https://t.co/CdtRT9qWO5 pic.twitter.com/f8rMrhRfSq
— Binance (@binance) November 4, 2025
Binance’s “New User Exclusive” offer is believed to have contributed significantly to short-term trading volumes, as participants competed for allocation rewards. While the campaign provides liquidity and visibility benefits, analysts warn that the resulting price support may prove to be temporary.
It has also been observed that once the campaign ends, the participants start selling their earned tokens and secure their gains.
Tokenomics Underscore Longer-Term Risk
MMT tokenomics tell a more layered story behind all the hype. The token sale has raised $82 million (which is way beyond its original target of $4.5 million) which indicates a strong investor interest. But only 20.4% of the total 1 billion tokens are currently in circulation which indicates that a large portion is still locked.
As only a small amount of tokens have been made available for trading, big buy or sell orders have the capacity to move the price up and down quickly. Also, about 1.25 million MMT will unlock six months after listing, which could add selling pressure when early investors are able to sell.
Analysts say that the current rally is driven by exchange coordination, promotions and strong retail interest. The listings and Binance push helped MMT gain fast attention, however long-term success will depend on whether real trading activity continues after the promotions end.
With volume jumping across exchanges, investors are watching to see if MMT can stay above $1 billion in daily trading. Once Binance’s incentive end later this month, we will know whether MMT becomes a strong market player or if this was just short-term hype.
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