On July 14, Michael Saylor announced that his company, Strategy (formerly MicroStrategy), has significantly increased its Bitcoin holdings, purchasing 4,225 BTC for approximately $472.5 million at an average price of $111,827 per Bitcoin.
(Source: Strategy on X)
Strategy Buys $472M in Bitcoin as Price Hits $123K
The company has also achieved an impressive 20.2% year-to-date (YTD) Bitcoin yield in 2025. As of July 13, Strategy now holds a whopping 601,550 BTC, acquired for a total of $42.87 billion at an average cost of $71,268 per Bitcoin. This holding makes it one of the largest corporate holders of cryptocurrency.
The latest acquisition comes amid Bitcoin’s meteoric rise, surging its price to new all-time highs at $123,000. At the time of writing, BTC is trading at around $121,853.47 with a 2.6% hike in a day, thanks to $2.42 trillion market capitalization.
The new acquisition comes after the company reported massive unrealized gains of $14 billion on its Bitcoin holdings in Q2, 2025. According to an SEC filing, Strategy’s digital assets were valued at $64.36 billion as of June 30, with $14.05 billion in unrealized profits.
However, the gains also led to a $4.04 billion deferred tax expense, bringing its total deferred tax liability to $6.31 billion.
Bitcoin Rises as Institutional Demand Grows
Many institutional investors are rushing to acquire BTC, making it an important asset in their balance sheets. Also, the latest trend of Bitcoin Strategic Reserve has also convinced many heavyweights to acquire this “digital gold”.
2025 has become a major year for Bitcoin as institutional adoption reaches new heights. Corporate holdings, both public and private, have skyrocketed, now exceeding the annual BTC supply of 164,250 BTC.
Public companies alone hold over 725,000 BTC, a 135% jump from 2024, while private firms are estimated to hold over 300,000 BTC. This makes total corporate holdings more than 1 million BTC.
According to some experts, this surge is mainly fueled by clearer regulations, Bitcoin’s role as an inflation hedge, and growing demand for decentralized assets. The number of public companies holding Bitcoin has more than doubled since 2024, from 64 to 151, thanks to the US’s pro-crypto POTUS and policy shifts.
For instance, the ongoing legislative efforts around the CLARITY Act could be a game-changer for digital asset markets and boost institutional adoption further, according to Benchmark analyst Mark Palmer.
Also Read: K33 Acquires 50 Bitcoins as It Surpasses $118,000 Mark
