Ultra-popular football club FC Barcelona has joined hands with fan-focused token Chiliz. This has also made the European football giant become the latest sports team to join fan engagement platform Socios.com, which is powered by the Chiliz token.
In the famous words of @cz_binance, "be careful what you wish for" 👋
— Chiliz ($CHZ) (@Chiliz) February 13, 2020
🤝 Comunicado oficial
We’re incredibly proud to announce that Spanish and European giants @FCBarcelona is the latest team to join the Socios platform.
The deal sees us become the Official Fan Token partner of the 5-time Champions League winners.#WelcomeBarça 🔵🔴
— Socios.com (@socios) February 13, 2020
In an official statement, FC Barcelona Board Member Josep Pont said,
We are proud to welcome Chiliz to the Barça family as a new global partner. This agreement will give us the chance to set up innovative marketing and partnership activations with a clear focus on the digital realm to take the Club closer to our fans around the world. This agreement also forms part of FC Barcelona’s goal to become associated with leading brands that can help us consolidate our new commercial and digital strategy, with the development of new streams for the generation of resources helping to make us a benchmark both on and off the field.
Chiliz token was launched in July last year and was made available on Binance DEX. In fact, the primary motive of Socios behind launching the token was to empower fans with voting rights to influence their favorite football clubs, which is why this partnership is great news for all the Barca fans. Commenting on the partnership, CEO and founder of Socios.com & Chiliz, Alexandre Dreyfus stated that Barca has over 300 million fans across the globe, and these fans eagerly want to influence club decisions. He added,
Adding FC Barcelona fans to the Socios.com global community takes us one step closer to our goal of mainstream adoption of blockchain. Every time a fan downloads the app, we are furthering education, and every time a fan buys a Fan Tokens, we are strengthening the use cases of this innovative technology.