What to Know
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EURAU, a euro-backed, MiCA-compliant stablecoin launched by AllUnity.
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Backed by top names like DWS, Galaxy Digital, and Flow Traders.
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Targets real-world corporate use, not just crypto trading.
Under the European Union’s MiCA regulation framework, a new euro-backed stablecoin called EURAU has been publicly launched, backed by big names in finance, like Galaxy Digital, Deutsche Bank’s DWS, and Flow Traders.
Meet EURAU
EURAU has officially launched on the Ethereum blockchain and is fully collateralized with reserves held at multiple European banks, AllUnity said in a statement on Thursday.
With strong institutional ties and regulatory alignment, EURAU is set to become one of the most trustworthy euro stablecoins on the market. It will start at a time when stablecoins are becoming useful outside of the crypto ecosystem.
MiCA-Compliant and Fully Collateralized
EURAU is one of a kind because it fully follows the Markets in Crypto Assets (MiCA) rule of the European Union. After getting an e-money institution license from BaFin, Germany’s Federal Financial Supervisory Authority, earlier this month, AllUnity became one of the few stablecoin producers that could work under a clear and strong set of rules.
The EURAU is fully backed by reserves held in several European banks. This makes the currency more stable and builds trust for both companies and consumers. The coin will be listed for the first time on the Bullish exchange, which will give it a lot of publicity and quick liquidity right away.
Beyond DeFi: EURAU Targets Corporate Adoption
Unlike most stablecoins, which are mostly used for DeFi purposes, AllUnity wants to be used by many businesses. CEO Alexander Höptner says that talks are already going on with more than 30 companies around the world to add EURAU to their treasury management tools.
“We want to embed our stablecoin into the treasury management systems of large corporations,” said Höptner. “You need to have a neutral stablecoin that is so trustworthy and reliable that big corporates can use it.”
The stablecoin landscape is changing from high-frequency cryptocurrency trading tools to institutional-grade payment rails, as indicated by this enterprise-first strategy.
EURAU vs Existing Euro Stablecoins
When compared to the dollar stablecoin market, the euro stablecoin market is still not very developed. Some of the 20 tokens that are based on euros are EURC from Circle and EURCV from Societe Generale. However, none of them have hit critical mass.
Circle’s EURC is now the biggest euro stablecoin, with a market value of $209 million. However, it is still a lot smaller than the biggest dollar stablecoins, like USDT ($164 billion) backed by Tether and USDC ($64 billion) backed by Circle.
AllUnity wants to change that with EURAU’s fair structure, regulated standing, and honest collateral. Being released by a separate group instead of a single large company can help EURAU gain the credibility it needs to be accepted.
The Bigger Picture: Stablecoins Enter the Mainstream
At the same time that EURAU launches, stablecoins are becoming more important in foreign finance. The US just passed a bill that regulates stablecoins, and now companies like PayPal, Robinhood, and even cryptocurrency businesses with ties to Trump are getting into the market.
Most people now think of stablecoins as a faster and cheaper alternative to traditional payment methods because they can be used anywhere in the world and settle instantly. Stablecoins will be the norm in the future, so EURAU is the eurozone’s best chance to fight.
What’s Next for EURAU?
After the regulatory base is solidly set, the next step is to connect it to business financial infrastructure and cryptocurrency platforms. AllUnity’s level of success will depend on how well it can build strong B2B ties and encourage real-world use.
The company has talked to dozens of big business leaders and learned that digital assets based in euros are becoming more and more popular. If EURAU works, it could become the most popular stablecoin for transactions in euros. This would put Europe at the head of new developments in crypto-finance.
