DDC Enterprise Ltd, a US and China-based consumer brand and e-commerce company, has officially announced its plan to buy 5,000 BTC within the next 36 months. This Bitcoin Strategy initiative places DDC among the first in its sector to make Bitcoin a core part of its financial strategy.
China’s firm DDC Explores Bitcoin With Bold Reserve Ideas
The plan was announced in a shareholder letter by Founder, Chairwoman, and CEO Norma Chu, who described the move as a fundamental pillar of DDC’s future growth.
“Bitcoin’s role as a resilient store of value and a hedge against global economic uncertainty makes it an ideal fit for our reserve strategy,” said Chu. “This is about creating long-term value for our shareholders.”
The strategy kicks off with an initial acquisition of 100 BTC, with the short-term objective of reaching 500 BTC within six months. The company remains committed to hitting its 5,000 BTC target over three years. In the direction of this effort, DDC has formed an expanded advisory board and treasury team with cryptocurrency expertise to ensure precise execution.
Chu emphasized the company’s readiness to move around into this new frontier, citing operational strength and a record-setting 2024 performance as key enablers.
When it comes to an overall business figure, in 2024, DDC posted $37.4 million in revenue, which was up 33% from 2023. The gross profit margin increased to 28.4% , which is a phenomenon driven by strategic acquisitions in the US and lean operations in China. As of March 31, 2025, shareholders’ equity is standing at $11.3 million, with $23.6 million in cash and short-term investments on hand.
“We’re entering this new phase with confidence,” said Chu. “We aren’t just preparing for the future—we’re helping to shape it.”
Addentax Group Eyes 8,000 BTC Purchase, to Issue Stock for Funding
In a separate development, China-based textile and apparel company Addentax Group Corp. is exploring a sizable Bitcoin investment of up to 8,000 BTC, along with other digital assets including the memecoin TRUMP.
According to a corporate announcement, Addentax is currently in discussions with unnamed but influential crypto holders to facilitate the purchase. The firm plans to issue common stock to fund the acquisitions, establishing crypto as a key part of its long-term asset portfolio.
The company said it views these potential partners not only as sellers but as strategic shareholders who can help Addentax build its presence in the crypto ecosystem, building their deep networks and expertise in the space.
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