The Basic Attention Token (BAT) is an Ethereum based digital token. The aim is to fix the broken state of the present digital advertising. It will use the gap to promote its brand. Content creators are finding monetization hard, and advertisers are becoming victims of fraud even in recent times. BAT comes into the market to deal with these issues.
Digital advertising becomes a duopoly of Facebook and Google, and these two companies receive more than half of the online marketing business. The team of BAT wants to change it with new features and facilities. It aims to cut out the middlemen from the process and cover the gap between content creators and consumers. Even publishers receive the ad revenue accurately.
The only browser currently supporting that feature is Brave Browser, developed by the BAT team. It is a decentralized system where advertisers send ads using smart contracts. The token payment is distributed to the user, browser, and publisher hosting when a user views an ad.
Besides that, users spend the BAT in different ways, including donations to content creators. Even the BAT ecosystem tries to add new features that use micropayments for up/down votes and comments. This decentralized ecosystem will be beneficial for everyone, and that means it has the potential to serve our society.
While writing, BATUSD is trading at a price of $0.94. It is going upward after taking support around $0.68, and it will face resistance around $1. If it breaks the level, it may consolidate between $1.12 and $1.34.
On the daily chart, the MACD and RSI are bullish, which suggests a strong upward movement in the next few weeks. The Bollinger Band is also bullish as the candlesticks are in the upper half of the indicator. The weekly chart has formed higher highs and higher lows, which is a long-term bullish sign.
Based on the current sentiment, we think it is a good time to buy this coin, but it would be better if you waited for a more precise indication. If it breaks the resistance level, it can be a good opportunity too. If it comes back and breaks the support level, then you can buy in the dip too.
