What to Know:
- Nasdaq-listed AgriFORCE rebrands as AVAX One, plans $700M AVAX treasury pivot.
- Bitwise & Grayscale file for Avalanche ETFs, fueling institutional demand.
- Fed’s rate cut and macro tailwinds add to AVAX’s strong price rally.
Avalanche (AVAX) has gone up almost 14% in the last 24 hours, which is a lot more than the 0.5% rise in the rest of the crypto market. A Nasdaq-listed company announced a big rebrand, and there was renewed hope for an upcoming Avalanche ETF. These were just a few of the positive news stories that led to the rally.
AgriFORCE Becomes AVAX One
AgriFORCE Growing Systems, an agricultural technology company listed on the Nasdaq, made the biggest news when it said it would change its name to AVAX One. The company said it will completely change its business strategy to focus on Avalanche. It wants to raise $500 million to buy more than $700 million worth of AVAX tokens for its corporate treasury.
To guide this bold shift, the firm has tapped Anthony Scaramucci, founder of SkyBridge Capital and former White House communications director, as the head of its new strategic advisory board. Scaramucci has been outspoken about Avalanche’s potential, calling it the “Swiss Army knife” of Layer-1 blockchains thanks to its speed, low costs, and growing use cases in tokenization.
This corporate rebrand and treasury pivot echo the playbook of companies like MicroStrategy, which famously built a massive Bitcoin reserve. For Avalanche, however, it marks the first large-scale institutional move to treat the token itself as a treasury asset.
Avalanche ETF Speculation Fuels Hope
Adding more fuel to the rally, Bitwise filed for a spot Avalanche ETF on September 17 and Grayscale has also officially filed to convert its existing Avalanche Trust into a spot ETF, aiming to trade under the ticker AVAX on Nasdaq. This filing comes after the SEC approved a standard framework for crypto ETFs. This has already caused the assets of Bitcoin ETFs to grow to over $150 billion AUM.
If approved, an AVAX ETF could let a lot of institutional money flow into AVAX. This would make it easier for pension funds, hedge funds, and regular investors to get exposure without having to hold the tokens directly. The SEC is expected to look at the Bitwise application again in late October, which will keep people guessing for the next few weeks.
Market analysts note that ETF approvals have historically triggered sharp rallies in underlying assets. Bitcoin, for example, surged to new highs following ETF approvals earlier this year. If history repeats, AVAX could be on track for similar momentum.
Fed Rate Cut Provides Tailwinds
Beyond corporate and institutional news, macro factors are also helping Avalanche’s rally. On September 17, the U.S. Federal Reserve announced its first interest rate cut of 2025, lowering rates by 25 basis points. The move immediately boosted risk assets like crypto, as lower yields on bonds tend to push investors toward higher-growth markets.
AVAX responded strongly, gaining 12% in the hours after the Fed announcement. Other altcoins, including Sui (+9%) and Dogecoin (+7%), also posted gains, but Avalanche has continued to outpace them as the treasury and ETF news gained traction.
What Comes Next for Avalanche Crypto?
Avalanche’s breakout story shows how quickly stories can change in the crypto world. A Nasdaq-listed company is going all-in on AVAX, a major ETF is being reviewed, and macro liquidity is getting better. Because of this, the token has quickly become one of the most-watched assets in the market.
There are still risks ahead, though. The ETF could be delayed or turned down by the SEC, and the overbought technical indicators suggest that the market could be volatile. But if AVAX keeps getting support from businesses and institutions, its rise may have only just begun.
Avalanche is in the spotlight right now, and investors will be watching closely to see if it can become the next big name in the world of crypto’s treasury and ETF.
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